Fairtrade fortnight begins on 22<sup>nd</sup> February and what a different fortnight to this time last year. The pandemic has reminded us quite how interconnected we are globally, and we all know that producers able to sell their goods to a Fairtrade buyer benefit hugely from stable commodity prices and the premium to invest in their own communities. But they need us to buy them!
Do we all seek out fairly traded goods when we shop? It’s easy just to pick up what the store has or which is the cheapest without looking for the logo. Do you know which of these pairs is fairly traded:<ul type="disc" wfd-id="1497"><li wfd-id="1502">(a) Tate & Lyle (b) Silver Spoon sugar?</li><li wfd-id="1501">(a) Clipper tea (b) Any other brand in Tesco?</li><li wfd-id="1500">(a) Nero Azero coffee (b) Tesco Finest Costa Rican?</li><li wfd-id="1499">(a) Lidl organic bananas (b) Lidl fun size bananas?</li><li wfd-id="1498">(a) Aero hot choc (b) Cadbury’s hot choc?</li></ul>
So whether it’s coffee, tea, wine, sugar, chocolate, brazil nuts, cocoa or drinking chocolate, if your usual brand isn’t Fairtrade, why not use this fortnight to try a Fairtrade equivalent, and in so doing really recognise and value the people who produced it for you.
(Answers: (a) (a) (b) (a) (b)